![]() ![]() But Coke Energy failed to gain a foothold with U.S. Soda consumption has decreased over the last two decades, but sugary energy drinks have bucked the trend because of their caffeine content and related effects.Ĭoke launched its own energy drink in the United Kingdom in 2019. In recent years, beverage giants Coca-Cola and Pepsi have both set their sights on the fast-growing energy drink category - with varying degrees of success. The company's market share has slipped from 13.5% in 2021 to 13% this year as newer players, such as PepsiCo, enter the category. It trails only Monster Beverage 's namesake brand, which holds 16.4% of the global market share.īut the market for energy drinks has grown more crowded, putting pressure on Red Bull. Red Bull is the second-most popular energy drink brand in the world, with 13% market share, according to Euromonitor International data. It's incredible the amount of consumption of Red Bull that is happening," Horner told CNBC. Red Bull declined to share specific sales metrics, but a company spokesperson reiterated the F1 "uplift" and said it's particularly noticeable in corresponding race markets. The drivers will take to the track again on Sunday in Las Vegas before the season wraps at the end of this month in Abu Dhabi. The Red Bull team secured the constructors championship the weekend prior, in Japan. Verstappen already clinched the 2023 drivers title - his third world championship - in early October during the 17th Grand Prix weekend of the season, in Qatar. Its world champion driver, Max Verstappen, has taken the checkered flag on 17 of those wins, with his teammate Sergio Perez collecting wins in Saudi Arabia and Azerbaijan. The Red Bull team, which also counts tech giant Oracle as a title sponsor, has trounced the grid this season, winning 19 of the 20 Grand Prix weekends so far. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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